This was used to describe anything that brought luck to a household. The word 'mascot' originates from the French term 'mascotte' which means lucky charm. This change encouraged other companies to start creating their own mascots, resulting in mascots being a necessity amongst not only the sporting industry but for other organisations. Marketers quickly realized the great potential in three-dimensional mascots and took on board the costumed puppet idea. It allowed people to not only have visual enjoyment but also interact physically with the mascots. Stylistic changes in American puppetry in the mid-20th century, including the work of Jim Henson and Sid and Marty Krofft, soon were adapted to sports mascots. Before mascots were fictional icons or people in suits, animals were mostly used in order to bring a somewhat different feel to the game and to strike fear upon the rivalry teams.Īs time went on, mascots evolved from predatory animals, to two-dimensional fantasy mascots, to finally what we know today, three-dimensional mascots. It was initially sports organizations that first thought of using animals as a form of mascot to bring entertainment and excitement for their spectators. Since the mid-20th century, costumed characters have provided teams with an opportunity to choose a fantasy creature as their mascot, as is the case with the Philadelphia Phillies' mascot: Phillie Phanatic, the Philadelphia Flyers' mascot: Gritty, the Seattle Kraken mascot: Buoy, and the Washington Commanders' mascot: Major Tuddy.Ĭostumed mascots are commonplace, and are regularly used as goodwill ambassadors in the community for their team, company, or organization. Team mascots may take the form of a logo, person, live animal, inanimate object, or a costumed character, and often appear at team matches and other related events. For example, the athletic teams of the University of Alabama are nicknamed the Crimson Tide, while their mascot is an elephant named Big Al. For more abstract nicknames, the team may opt to have an unrelated character serve as the mascot. This is especially true when the team's nickname is something that is a living animal and/or can be made to have humanlike characteristics. Team mascots are often related to their respective team nicknames. In sports, mascots are also used for merchandising. Mascots are also used as fictional, representative spokespeople for consumer products. Benny the Bull, the mascot of the Chicago BullsĪ mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, society, military unit, or brand name.
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